Black Friday
As Black Friday is coming up it is time to consider what you want to do if you haven’t already.
Black Friday is not only a good way to get extra sales in as the year ends, but it is also a good way to get people to try out and remember your company. It might be a good way to get people, who might have considered buying from your company or trying out one of your new products.
Black Friday isn’t just about selling extra things, but providing an opportunity to get your name out there by offering great deals.
Black Friday pop up
One great way to show off your Black Friday offer, that isn’t spending a lot of money advertising, is with a simple pop up when people access your site. This will ensure that visitors will see what you have to say before they go further onto your website.
This will be great for both you and your visitors, as it will get the message out on behalf of your company and will inform you visitors of the offer they can access.
Find your message
A big part of setting up a pop up is to find the message that you want to get out people. It means a lot what you specifically put into the pop up.
Whilst the pop up automatically pops up at the beginning of a visitors time on your site you still have limited time to fully get your point across.
Your point needs to both create an interesting message and make it possible to read and understand in a very small amount of time. So, it is important to keep it simple and to the point, but still try to get your point across.
Split it up into levels
One way to get people’s attention whilst still providing information and details about an offer or a product is to split your message into levels. This means creating different parts of your message, like a header, a sub header and then maybe a paragraph. Then slowly explaining in greater detail as you go down.
It is still important to have the most important information in the header or sub header, so that people can get the information that is most important even if they only take a glance.
Distribution of information
- Header: For the header it is important to include most important information and phrase it like to catch the interest of visitors. The header works as an eye-catcher.
- Sub-header: For this it is a good idea to include a little more information and explain a little more details about your offer or product, but it is still important to catch and keep people’s attention.
- Paragraph: Here you can go a little away from trying to catch and keep people’s attention and, instead, explain the important details about your offer. What is necessary for people to know?
Find your design
When you have found your text it is also important to figure out what design you want your pop up to have.
It is a good idea to consider merging elements from traditional Black Friday advertisement, like the color black or big numbers or sales, and element from your own branding.
It can be a good idea make sure it is in contrast the other content on your site to highlight that it is something different and a unique offer for your visitors to take advantage of.
Use a plugin
It is always possible to code the pop up yourself, but if you want a simple and quick solution then a plugin is a good option. A pop up plugin will let you setup and design a pop up very easily.
SnapNote is a plugin that easily lets you setup a pop up and allows you to customize the look and content for your message and brand. Include text, colors, images or your logo in the pop up.
Conclusion
Letting people know about your offers for Black Friday doesn’t have to be difficult or take a lot of time. Including a pop up on your website is a great way to get your message out to the people who visit your site and can explain your offers, even before the day itself.
This is a good thing to include as part of your promotion surrounding your Black Friday offers.