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Schema markup is a type of microdata that provides additional information about the content on your website to search engines. It helps search engines better understand the content of your website, which can improve your search engine rankings and drive more traffic to your site. In this article, we’ll explore the role of schema markup in WordPress SEO and provide a guide for beginners.
Schema Markup is a type of microdata that helps provide additional information about the content on your website to other parts of the internet. There are a lot of big companies who use it like Google, Microsoft, Pinterest, Yandex and around 50 million others. It has become a very important part of how the internet works nowadays.
It has a very specific vocabulary of tags or microdata that describe your content. This creates a structured form of data, that standardizes the format so that it isn’t misinterpreted by Google.
There are many different types of Schema and depending on which one your content is categorized as it sends a specific set of datasets. For example, if you have a blog it gets sent with information like author, the publishing date, and much else specific for that post.
Some of the types of Schema includes article, including things like blogs or news pages, product, specifically made to include things like price, reviews etc., business, includes things like address, rating, hours menu and more, and many more.
Using Schema Markup is a great way to significantly improve your WordPress site’s search engine ranking. So, it can be a great investment in your site to help format it to fit with Schema. Some of the benefits include:
Adding schema markup to your site isn’t an overly complicated process, but it does take a little work. Here are some steps to get started:
In conclusion, schema markup can play an essential role in improving your WordPress site’s search engine rankings. By providing additional information to search engines, you can increase click-through rates and provide a better user experience for your visitors. Consider using a schema markup plugin like Yoast SEO, All in One Schema Rich Snippets, or WP SEO Structured Data Schema to add schema markup to your site and improve your SEO efforts.
