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When running a website sometimes it might be necessary to communicate to your users through a popup. Maybe you want them to sign up for your newsletter, inform them about a cool new product or an update to your site. In this article we will show your 5 ways to make you popups more effective.
Pop ups are a separate window on your site that appears – usually as you enter the site. They usually feature information that the user needs to consider as a separate entity to the rest of the content on your site.
The content of a pop up isn’t always constant and can often change. If it request a subscription to a newsletter it might be more permanent but if it’s because of a promotion or an update or something similar it might change as time goes on.
There are a lot of ways to use pop ups and they are a great way to engage users and show them what you want to.
The great thing about pop ups are that they can very easily be changed to fit just what you want from it, but they also need to be effective to actually achieve what you want them to.
You need your users to interact with them in the way that you want.
So, here are some tips on just how to do that.
One of the most popular – and one of the more effective – ways to get people to interact with your pop up is with an offer of giving something in return for their time and effort.
Humans tend to be more likely to do something if it ends up benefiting them in the end. This can be something like offering up a discount if they sign up for your newsletter. This will likely have more people interact than if you ask them to do it for free.
This can however end up giving you a few more superficial interactions than if people did it by themselves. But if they end up loving what they get from you then that won’t be a problem in the end.
Be creative with what you can offer – it doesn’t always have to be much.
It might be tempting to over explain yourself if you are trying to promote a product or service. It is exciting, but that doesn’t mean that your users want to read every detail at first. Pop ups are meant as an appetizer. A way to tempt people to want more.
So, you don’t need to write a novel. Less is more.
Try to get straight to the point and figure out which parts you want to highlight the most.
You can always write a more detailed description elsewhere so people who want more information can access it.
The design of your popup is also important in order to give the user the right impression. A good looking and interesting design can get people to look at your pop up – that’s not surprising. But it is equally as important to keep it simple.
Decisions about pop ups are made in the few seconds it takes people to find the close button. In this time it is important that your users can get a clear view of what the content is so they might stay a little longer.
Try not to overwhelm the eyes with far too much happening at once.
It will be more effective you create a simple and straightforward theme.
Bonus points if it matches with the rest of websites design.
Pop ups are all about creating interactions. If you want people to read something, do something or sign up for something then that needs to be represented in your design or text.
Make it easy for users to do the kind of interaction that you want them to. Want them to go to another page? Then be sure to include a link and put emphasis on what they need to do and where it leads. Guide your users as much as you can.
Add a button. Add a link. Add a sign up field.
Do a lot of the work for your users and they will be more inclined to follow along.
Making the user feel like you are doing them a favor by including the content in your pop up. Put emphasis on how great an offer it is or how much it will help. This will make it more attractive to interact with your content.
If your website or services will be done better or faster if you have certain information or if the user needs to be signed in. Then it can be a good idea to use a pop up at the beginning. This will give it the extra touch to show you care about the user and their experience.
Help your users on their way and that little extra service might help you gain another loyal customer.
When creating an effective pop up on your site it is important to keep the user in mind. Keeping it simple both with the design and the content can make it more likely that they will take the action you want them to. Guide your users through the experience and make sure to make it beneficial for them.
