Tips & guides

5 ways to make your popups more effective

When running a website sometimes it might be necessary to communicate to your users through a popup. Maybe you want them to sign up for your newsletter, inform them about a cool new product or an update to your site. In this article we will show your 5 ways to make you popups more effective.

Give something in exchange

One way to make sure that people will use your popup for what you want is to offer something in return. People are more likely to do something if it benefits them. So, something like offering a discount on an order if they sign up for a newsletter is more effective than simply asking them to do it for free. Be creative with what you can offer – it doesn’t always have to be much.

Make it easy to understand

You don’t need to write a novel to make a popup. Sometimes less is more and keeping it simple can end up benefiting you. People don’t want to take the time out to read a long text before moving on with what they came to your site to do in the first place. So, get straight to the point and if people want to know more you can always redirect them to another page.

Keep the design simple

Of course you want your pop up to look good and creating an interesting and nice design can be very important to get people to look at it. But it is important to keep it simple, so that people don’t get overwhelmed because of everything that is happening. So, keep a simple and straightforward theme – bonus points if it features important elements from your brand identity.

Easy to take action

When making a popup you most likely want people to do something. So, it is important that you make it easy for them to do what you need them to do. Want them to go to another page – include a button that directs them there. Want them to sign up for a service – help them put in all the important information by including a form they can fill out. Make it easy for people to do what you want them to and they will be more inclined to do so.

Make a popup that helps the user

Making it feel like you are helping the user with your pop up will make them more likely to actually use it. Does your users need to be signed in to properly use your site? Then make it easier for them by creating a popup as they enter the page. Do you want to sign up for something then be sure to include the benefits that comes with it. Let the popup be an extension of your site.


When creating an effective popup on your site it is important to keep the user in mind. Keeping it simple both with the design and the content can make it more likely that they will take the action you want them to. Guide your users through the experience and make sure to make it beneficial for them and they will be more likely to do it.

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